Skip to content

Exposure strategies

Exposure strategies is a concept that enables merchandisers to have Voyado Elevate optimise its algorithms for product exposure towards different business goals.


App designs and features are subject to change without notice. Screenshots, including simulated data visible, are for illustrative purposes only.

There are three different exposure strategies available and are set per market in the Business app.

  • Expose higher priced products (Revenue focus)
  • Expose high margin products (Profit focus)
  • Expose products that sell more (Conversion focus)

Product ranking

Each product returned in a panel supporting exposure strategies has a momentary popularity value, a strategy score, based on the selected exposure strategy. The optimal period of time for the strategy score is automatically and individually chosen per product.

The strategy score determines in what order products will be returned when querying a panel to list products using the Sort by relevance sort order as primary or secondary sort level.

Exposure strategies also work when using the Search hits panel by itself or in a zone. The panel must use the Sort by relevance sort order as the primary sort level in the sort_by argument.

A/B testing

Before selecting an exposure strategy it is recommended to perform a built in A/B test between the strategies. An A/B test will establish the effect of switching exposure strategy on a site.

Metrics for conversions, revenue, and profit can be monitored throughout the test period. Predictions of the impact of a strategy switch are made and visualised. The longer a test is ongoing and the more sessions that are affected, the more exact the predictions will be. The results and predictions will provide a merchandiser with information on how the different strategies affect goal metrics and inform of potential trade-offs.

This form of testing of competing strategies is built into Elevate and allows for merchandisers to make an informed decision based on actual performance.

Prediction Description
Range of impact The range of impact is a value that represents the predicted change per metric in percent for the panels affected by exposure strategies when switching from strategy A to B. The expected impact is given as a 95% confidence interval with an upper and lower bound.
Total impact The total impact is a value that represents the predicted change per metric in percent for all panels when switching from strategy A to B.

Screenshot of Voyado Elevate Business app with Exposure Strategy A/B testing

Use cases

The key use cases for exposure strategies include payday optimization and discount period optimization.

Panels supporting exposure strategies

Depending on what panel is used, exposure strategies are utilized either fully or partially. Panels that partially utilize exposure strategies, such as the Autocomplete panel, use exposure strategies on product backfill. Multi-level sorting will affect exposure strategies.

Exposure strategies are fully utilized in:

Exposure strategies are partially utilized in:


This online publication is intellectual property of Voyado Lund AB. Its contents can be duplicated in part or whole, provided that a copyright label is visibly located on each copy and the copy is used in conjunction with the product described within this document.

All information found in these documents has been compiled with utmost attention to detail. However, this does not guarantee complete accuracy. Neither Voyado Lund AB nor the authors shall be held liable for possible errors or the consequences thereof.

Software and hardware descriptions cited in these documents might be registered trademarks. All trade names are subject to copyright restrictions and may be registered trademarks. Voyado Lund AB essentially adheres to the manufacturer’s spelling. Names of products and trademarks appearing in this document, with or without specific notation, are likewise subject to trademark and trade protection laws and may thus fall under copyright restrictions.