Demotions¶

Demotions is a method to temporarily decrease the strategy score of products in a market. It is useful for use cases such as demotions of a suppliers products, demoting seasonal wear or demoting certain brands or type of products. Demoted products will suppress positions in search results, category pages, and other locations where demotions are supported. All demotions are managed in the Business app.

Before a demotion can be created, the Admin app must be fully configured. Access for users to the Demotions tab is set in the Admin app User management tab on a per user basis.

Demotion basics¶

Each demotion is identified by a name and has start and end date, and is active in one or more markets. The maximum length of a demotion name is 50 characters. During the demotion, the strategy score of each demoted product is adjusted to be lower than all products which are not demoted. Statistics are collected during the demotion and can be measured.

It is not recommend to have too many active demotions or promotions at the same time. Too many demotions or promotions will likely result in unintended outcomes and require a lot of manual labour.

Markets¶

A demotion can be active in one or more markets at the same time. The selected products of the demotion are based on the products present in the current market in the apps.

Statistics¶

During a demotion period, aggregated statistics for all demoted products are collected for displays, clicks, sold units, revenue, and profit. Revenue and profit are shown in the currency configured for the current market.

Statistics can be measured to show the impact of the demotion. When activating measurements, 80% of the sessions will show the demotion and 20% will not. The impact is measured by comparing the statistics from sessions with demotions to sessions without demotions. The aggregated statistics of a demotion are based on all sessions, i.e. both sessions with and without demotions. It is not always recommended to measure demotions.

Selecting products¶

Products used in a demotion can be either hand picked or included (or excluded) by rules. For more information, see Product selection.

Restricting demotions to pages¶

A demotion can be restricted to only be active on selected pages. The available pages are defined in the Category & Landing pages tab of the Experience app. The Related option will only show pages where the selected products present while the All option will also show pages where the selected products are not present.

Selecting a page will automatically include all sub-pages of the selected page. Pressing Shift and selecting a page with sub-pages will only select the main page. Sub-pages can be individually selected and deselected in the interface.

Use cases¶

Key use cases includes demotion of a specific suppliers products, demotion of a product type (like spare parts), and demotion of seasonal wear.

Primary lists and recommendation lists¶

Primary lists and recommendation lists can utilise demotions. Primary lists fully utilise demotions when using the RELEVANCE sort order. Recommendation lists fully utilise demotions when using the TOP_PRODUCTS algorithm, and partially utilise demotions, i.e. on product backfill, for the other recommendation algorithms.

Best practice¶

• Do no use multiple include rules with the same attribute and different values within a rule set, instead use one include rule with one attribute and multiple values.
• Measure statistics of a demotion if needed
• Use rules for inclusion before rules for exclusion in a rule set