Demotions is a method to temporarily decrease the strategy score of products in a market. It is useful for use cases such as demotions of a suppliers products, demoting seasonal wear or demoting certain brands or type of products. Demoted products will suppress positions in search results, category pages, and other locations where demotions are supported. All demotions are managed in the Business app.
App design and features are subject to change without notice. Screenshots, including simulated data visible, are for illustrative purposes only.
Each demotion is identified by a name and has start and end date, and is active in one or more markets. The maximum length of a demotion name is 50 characters. During the demotion, the strategy score of each demoted product is adjusted to be lower than all products which are not demoted. Statistics are collected during the demotion and can be measured.
Demoting promoted products
If a product is part of both a demotion and a promotion at the same time, the strategy score from the demotion is used for the product.
It is not recommend to have too many active demotions or promotions at the same time. Too many demotions or promotions will likely result in unintended outcomes and require a lot of manual labour.
Maximum number of demotions and promotions
There is a limit of a total of 100 simultaneously active demotions and promotions in a market. If the limit is reached, other currently active demotions or promotions can be either rescheduled or removed to allow for the creation of a new demotion.
A demotion can be active in one or more markets at the same time. The selected products of the demotion are based on the products present in the current market in the apps.
During a demotion period, aggregated statistics for all demoted products are collected for displays, clicks, sold units, revenue, and profit. Revenue and profit are shown in the currency configured for the current market.
Statistics can be measured to show the impact of the demotion. When activating measurements, 80% of the sessions will show the demotion and 20% will not. The impact is measured by comparing the statistics from sessions with demotions to sessions without demotions. The aggregated statistics of a demotion are based on all sessions, i.e. both sessions with and without demotions. It is not always recommended to measure demotions.
Products used in a demotion can be either hand picked or included (or excluded) by rules. For more information, see Product selection.
Restricting demotions to pages¶
A demotion can be restricted to only be active on selected pages. The available pages are defined in the Category & Landing pages tab of the Experience app. The Related option will only show pages where the selected products present while the All option will also show pages where the selected products are not present.
Selecting a page will automatically include all sub-pages of the selected page. Pressing Shift and selecting a page with sub-pages will only select the main page. Sub-pages can be individually selected and deselected in the interface.
Key use cases includes demotion of a specific suppliers products, demotion of a product type (like spare parts), and demotion of seasonal wear.
Primary lists and recommendation lists¶
Primary lists and recommendation lists can utilise demotions. Primary lists fully utilise demotions when using the
RELEVANCE sort order. Recommendation lists fully utilise demotions when using the
TOP_PRODUCTS algorithm, and partially utilise demotions, i.e. on product backfill, for the other recommendation algorithms.
- Do no use multiple
includerules with the same attribute and different values within a rule set, instead use one
includerule with one attribute and multiple values.
- Measure statistics of a demotion if needed
- Use rules for inclusion before rules for exclusion in a rule set