Promotions¶

Promotions is a method to temporarily increase the strategy score of selected products in a market. It is useful for use cases such as promotions of upcoming external campaigns, stock clearance of specific products, or promoting certain brands or type of products. Promoted products will gain positions in search results, category pages, and other locations where promotions are supported. All promotions are managed in the Business app.

Before a promotion can be created, the Admin app must be fully configured. Access for users to the Promotions tab is set in the Admin app User management tab on a per user basis.

Promotion basics¶

Each promotion is identified by a name and has start and end time, and is active in one or more markets. The time setting enables a user for example to schedule promotions to start or end at out-of-office hours. The maximum length of a promotion name is 50 characters.

A boost level is set to determine how the selected products will be promoted. Statistics are collected during the promotion and can be measured.

It is not recommend to have too many active promotions or demotions at the same time. Too many promotions or demotions will likely result in unintended outcomes and require a lot of manual labour.

Boost level¶

A promotion can have three different levels: low, medium, or high.

• Low - During the promotion, the strategy score of each promoted product is adjusted to be higher than ~90% of the products that currently have a higher strategy score.
• Medium - During the promotion, the strategy score of each promoted product is adjusted to be higher than ~99% of the products that currently have a higher strategy score.
• High - During the promotion, the strategy score of each promoted product is adjusted to be higher than all products which are not promoted.

Markets¶

A promotion can be active in one or more markets at the same time. The selected products of the promotion are based on the products present in the current market in apps.

Selecting products¶

Products used in a promotion can be either handpicked or included (or excluded) by rules. For more information, see Product selection.

Restricting promotions to pages¶

A promotion can be restricted to only be active on selected pages. The available pages are defined in the Category & Landing pages tab of the Experience app. The Related option will only show pages where the selected products present while the All option will also show pages where the selected products are not present.

Selecting a page will automatically include all sub-pages of the selected page. Pressing Shift and selecting a page with sub-pages will only select the main page. Sub-pages can be individually selected and deselected in the interface.

Restricting promotions to audiences¶

When Voyado Elevate is integrated with Voyado Engage, a promotion can be restricted to target predefined audiences from Voyado Engage. Note that the audiences are created in Engage and not in Elevate. For information about audiences and segmentation in Engage, see Getting started with the segmentation tool

Statistics¶

During a promotion period, aggregated statistics for all promoted products are collected for displays, clicks, sold units, revenue, and profit. Revenue and profit are shown in the currency configured for the current market.

Statistics can be measured to show the impact of the promotion. When activating measurements, 80% of the sessions will show the promotion and 20% will not. The impact is measured by comparing the statistics from sessions with promotions to sessions without promotions. The aggregated statistics of a promotion are based on all sessions, i.e. both sessions with and without promotions. It is recommended to always measure promotions.

When restricting promotions to audiences, the impact is only measured within the selected audiences.

Use cases¶

The key use cases for promotions includes managing stock level and promotions of seasonal wear.

Primary lists and recommendation lists¶

Primary lists and recommendation lists can utilize promotions. Primary lists fully utilize promotions when using the RELEVANCE sort order. Recommendation lists fully utilize promotions when using the TOP_PRODUCTS algorithm, and partially utilize promotions, i.e. on product backfill, for the other recommendation algorithms.

Best practice¶

• Do no use multiple include rules with the same attribute and different values within a rule set, instead use one include rule with one attribute and multiple values.
• Always measure statistics of a promotion
• Include a rule to only show products in stock, unless promoting pre-orders or upcoming releases
• Use rules for inclusion before rules for exclusion in a rule set