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Data feed

The structure of the information sent to Voyado Elevate is an integral part of the integration and has a major impact of the quality of the results in many aspects. It has impact on search ability, visualization, and performance, as well as flexibility when it comes to merchandising tasks.

This section includes:

Improve the data feed creation

Read through both the Guidelines as well as the Format specification prior to building the data feed.

Make sure both the integrating party as well as the retailer understands the data requirements and guidelines.


The data feed is in short comprised of product data. How Elevate handles the data feed depends on the feed operations included in the XML-file that is imported.

An online retailer often sells articles in different colors or styles, and in different sizes or configurations. To describe an article and its properties, Voyado Elevate utilizes a model with three levels.

The first level is the product group (the overall article), the second level is the product (the style or color), and the third level is the variant (the SKU/size/configuration). The product is what is shown in a search result. Consider the image below where the different type of ladies tops are product groups, the colors of the different types are the products, and the sizes of the products are the variants.

Data model concept - product groups, products, and variants

The properties of the articles, i.e. the product attributes, are also segmented. Overarching properties such as brand and department are at the product group level, while attributes such as images and material are at the product level. Attributes as size, price, cost, and availability are at the variant level.

Content items enable visitors to search for content on the site, such as FAQs, shipping and contact information.

A market connects products to behavior data. The data import and the attribute modification operates on the market defined in the data feed.


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All information found in these documents has been compiled with utmost attention to detail. However, this does not guarantee complete accuracy. Neither Voyado Lund AB nor the authors shall be held liable for possible errors or the consequences thereof.

Software and hardware descriptions cited in these documents might be registered trademarks. All trade names are subject to copyright restrictions and may be registered trademarks. Voyado Lund AB essentially adheres to the manufacturer’s spelling. Names of products and trademarks appearing in this document, with or without specific notation, are likewise subject to trademark and trade protection laws and may thus fall under copyright restrictions.