Modeling concepts¶
Markets¶
A market typically refers to a specific geographical region where the collective user behavior is relevant, and the retailer offers a similar assortment of products or services. In Elevate, this concept is represented by a unique market identifier, which is required for nearly all types of requests. Product data, content, and behavioral statistics are all linked to one or more markets. A market supports one or more locales.
Market identifier conventions
- Market identifiers must be consistent across all integration points
- Markets identifiers are case-sensitive
- All product data and content keys belonging to a market must be unique
- All product data and content keys must be consistent across all markets, e.g. a product with the same key on different markets are assumed to be the same for all intents and purposes.
Locales¶
A locale is a language and country combination, that enables correct handling and analysis of text content. The following locales are currently supported:
bg-BG
, cs-CZ
, da-DK
, de-AT
, de-CH
, de-DE
, el-GR
, en-001
, en-150
, en-AU
, en-CA
, en-GB
, en-IE
, en-IN
, en-PH
, en-HK
, en-TW
, en-MO
, en-US
, es-ES
, es-MX
, et-EE
, fi-FI
, fr-BE
, fr-CA
, fr-CH
, fr-FR
, he-IL
, hr-HR
, hu-HU
, is-IS
, it-CH
, it-IT
, ja-JP
, ko-KR
, lt-LT
, lv-LV
, nb-NO
, nn-NO
, no-NO
, nl-BE
, nl-NL
, pl-PL
, pt-BR
, pt-PT
, ro-RO
, ru-RU
, sk-SK
, sr-RS
, sv-FI
, sv-SE
, tr-TR
, vi-VN
, zh-CN
, zh-HK
, zh-TW
and zh-MO
.
Product data¶
The data feed is mainly composed of product data. How Elevate handles the data feed depends on the feed operations included in the file that is imported.
An online retailer often sells articles in different colors or styles, and in different sizes or configurations. To describe an article and its properties, Voyado Elevate utilizes a model with three levels.
The first level is the product group (the overall article), the second level is the product (the style or color), and the third level is the variant (the SKU/size/configuration). The product is what is shown in a search result. Consider the image below where the different type of ladies tops are product groups, the colors of the different types are the products, and the sizes of the products are the variants.
The properties of the articles, i.e. the product attributes, are also segmented. Overarching properties such as brand and department are at the product group level, while attributes such as images and material are at the product level. Attributes as size, price, cost, and availability are at the variant level.
Content¶
Content items enable visitors to search for content on the site, such as FAQs, shipping and contact information.