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Data processing specifications

Evolve

For the integration with Voyado Lund AB’s affiliate Voyado AB and the Component “Voyado Evolve”, the following processing is applicable:

  • Cross platform identification and soft login. The purpose of the processing is to cross-identify a customer between Voyado AB and Voyado Lund AB. End-customer keys will be processed and stored by Voyado AB and Voyado Lund AB.
  • Audience controlled promotions. The purpose of the processing is to enable a more personalized experience for the end-customer on the data controller’s website by utilizing segments built in Voyado AB and used by Voyado Lund AB. End-customer keys will be requested, returned, and stored.
  • Intent data in Voyado Engage. The purpose of the processing is to enable a more personalized experience for the end-customer by making use of intent data from Voyado Elevate in Voyado Engage. End-customer keys and intent data associated with end-customer keys, such as, occasions, product categories, favorite brand and frequency/activity will be processed by Voyado Engage.
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All information found in these documents has been compiled with utmost attention to detail. However, this does not guarantee complete accuracy. Neither Voyado Lund AB nor the authors shall be held liable for possible errors or the consequences thereof.

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