Email campaigns can be created once at least one template is published. When a campaign is configured and published, HTML to insert into an email service provider's template can be generated.
App design and features are subject to change without notice. Screenshots, including simulated data visible, are for illustrative purposes only.
Create a new campaign by clicking the prominent + icon in the top right side of the Email campaigns tab.
A campaign have must a title and at least one recommendation block. A recommendation block includes a selected recommendation type, up to 10 products to display, a product template, and optional product filter rules. An optional campaign description can be set.
There are three recommendations types to use with a recommendation block:
Customer based, and
Product based recommendation is selected, at least one product must be selected to base recommendations on. Global excluded products can be set as base products.
Product filter rules¶
Specific product sets can be included or excluded in a recommendation block. The sets are filtered on the available attributes and corresponding values for the market. It is not required to set product filter rules.
Global excluded products will not be available even if they are included in the recommendation block product set.
The right hand side of the campaign editor show an example of what the campaign will look like given its settings. An eSales customer key can be added to see a preview of customer specific recommendations. Changes made in the campaign can be seen by clicking
Campaign publish status¶
A campaign must be published to generate the code that can be embedded in emails. Campaigns, and campaign versions, that are saved but not published are indicated with the text
Not published and an information marker with a hover text stating that
The current version is not published.
The contents of the recommendation blocks in the campaigns are shown giving a quick overview of the recommendation type, products shown, and total number of available products.
A campaign can be tested in two ways. Either by adding a customer key while editing a recommendations block to show recommendations, or by selecting
EMBED CODE from a published campaign on the
Email campaigns tab.
By adding a customer key and an email address, a test email can be sent. The content of the email is based on the generated code and enables testing of recommended products and their links. As the recommendations are based on a timestamp, re-sending a test email at a later time will return different recommendations even with the same customer key.
Always test a campaign
Test the campaign before embedding the campaign to an email service provider template.
Email campaigns tab home, select
EMBED CODE from the desired published campaign. In the
EMBED CODE dialogue, select either
Embed Code for Desktop Version or
Embed Code for Desktop Version and click on
COPY EMBED CODE to add the generated code to the clipboard.
The code can now pasted into a template of the email service provider used by the retailer.
An ongoing campaign can be edited from the Email campaigns tab home. All settings can be changed and the published version can be compared to the current edited version.
While an ongoing campaign is worked on and saved, it can always be rolled back to the published version.
An edited ongoing campaign can be edited and published without affecting any e-mails already sent via an email service provider. The new embed code must be added to the template of the email service provider and then resent for changes to appear. When a campaign is updated, new images will be created and cached.
Tracking of campaign performance based on click through rate, displays, and clicks is displayed on the Email Recommendations dashboard. Additional tracking with additional URL-parameters can be defined in the default product URL template.