Getting Started¶
Get started with the Apptus Email Recommendations add-on by following a few easy steps.
- Verify that the Retailer requirements are met
- Verify that the Email Service Provider requirements are met
- Contact the appointed Customer Success Manager of the retailer to get access to the Email app.
With access to the Email app and a proper set-up for email recommendations, a retailer can continue on to configure the Email App for their site, create the product templates of their liking and launch their first personalised email campaign.
Assessing requirements
A retailer can always contact their Customer Success Manager for help with assessing the requirements to get started with Email Recommendations.
Retailer requirements¶
The following requirements must be met by a retailer to enable Apptus Email Recommendations.
- Visitor identification must be properly integrated and a meaningful number of customers must be identifiable, e.g. be members or log in on a regular basis.
- The eSales cluster used by the retailer must be hosted in Europe.
- A retailer must use an email service provider supporting listed technical requirements.
Email Service Provider requirements¶
A retailer must use an email service provider supporting the following requirements.
- Dynamic timestamp for a generated email with a format supporting Unix epoch timestamp e.g.
1548423420
, or ISO 8601,YYYY-MM-DDThh:mm:ss
with offset,±hh:mm:ss
orZ
(UTC), e.g.2020-12-08T09:30:00Z
. - Support for customisable data to retrieve an eSales
customerKey
dynamically and create dynamic links with URL parameters, e.g.https://email-service.esales.apptus.com/product-link?campaign=44&position=1×tamp={{message.sendtime}}&customer_key={{contact.esalescustomerkey}}
. - Customisable email templates with variables/dynamic content modules.