The Integration section provides a full overview of what an integration with Apptus eSales 4 entails. It conceptually consists of three parts:
- Data Feed - Producing and scheduling updates of product data.
- Behavioral Data - Providing behavioral data for relevance.
- API - Integrating with the eSales 4 API.
Market identifiers and key conventions
Market identifiers and product key conventions must be consistent across all three integration points.
A retailer must think through and decide early on in the integration process of what conventions to use and communicate it clearly to both integrators and Apptus.
Note that all identifiers and keys are case sensitive.