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Highlighted Features

Here are the latest highlights and features in eSales Enterprise. To receive updates automatically, subscribe to our newsletter. For all updates to eSales Enterprise, see the Full Changelog.

2021-04-15

Pinning

Pinning is a feature that allows a merchandiser to manually pick and order products and variants for the top positions in the Product list panel and the Product list with count zone. It enables merchandisers to contribute their valuable external insights, applying granular control per category on top of the automated relevance.

Screenshot of Apptus eSales Business app Pinning tab

How to use

Pinning can only be utilised when the category entity is used for categories. Product pinning is managed in the Pinning tab of the Business app. Access for users to the Pinning tab is included in the access for Promotions and Demotions and is set in the Admin app User management tab on a per user basis.

For more information, see Working with Pinning.

2021-01-15

Multi-market promotions and demotions

Promotions and demotions can now be active in more than one market at the same time. The selected products and variants of the promotion/demotion are based on the products and variants present in the current market in the apps.

Multi-market promotions and demotions

How to use

The setting is automatically available in the Promotions tab and the Demotions tab of the Business app.

2020-11-15

Restrict promotions and demotions to categories

Promotions and demotions can now be restricted to only be active in selected categories. The available categories are defined by the product selection in the promotion/demotion. The Related categories option only show categories with products affected by the promotion/demotion while All categories also show the categories where there are no products affected.

Selecting a category will automatically include all sub-categories of the selected category. Sub-categories can also be individually selected and deselected in the interface.

Screenshot of Apptus eSales Business app Promotions tab Restrict promotion

How to use

The setting is automatically available in the Promotions tab and the Demotions tab of the Business app.

2020-10-28

Category top sellers panel

A new panel, the Category top sellers panel, is introduced. The result of a query to this panel is a list of categories sorted in descending order by the sales score of the products in each respective category.

How to use

For information about panel parameters and more, see the Category top sellers panel.

2020-04-06

Automatic synonym generation

Synonyms are now automatically generated by eSales based on behavioural data, previous searches, and product attributes. Each synonym is evaluated before it is suggested as a synonym candidate. Before any suggested auto generated synonyms can be used they must be approved by a user in the Synonyms tab in the Experience app. Each auto generated synonym is denoted by a robot icon next to the synonym, and all auto generated synonyms are active once approved.

Screenshot of Apptus eSales Experience app Synonyms tab Automatic synonyms

How to use

A retailer must have notifications for adding-to-cart and payment implemented to use automatic synonym generation.

New recommendation type for Email Recommendations

A new recommendation type is introduced for Email Recommendations, Abandoned cart based. The recommendation is based on the Abandoned carts panel.

How to use

The recommendation type is available in the Email campaigns interface in the Email app.

2019-10-24

Automatic synonym evaluation

Synonyms are now automatically evaluated by eSales on their impact in relation to purchases. Impact is either positive, negative, uncertain, or untested. An uncertain impact means that the synonym can not be considered to have an explicit positive or negative impact. Clicking a synonym will show a more detailed chart of the impact. A synonym must be present in 20 search queries that relate to purchases via an add-to-cart action before its impact is tested.

Screenshot of Apptus eSales Experience app Synonyms tab Automatic synonyms

How to use

A retailer must have notifications for adding-to-cart and payment implemented to use synonym evaluation.

2019-08-08

Favourites

Apptus eSales Enterprise now supports another type of personal input signal, favourites. Visitors can select and have their favourite products notified to eSales.

Introducing favourites

A new panel, the Recommend based on favourites panel, is also introduced. The result of a query to this panel is a list of recommended products given the products that a visitor has marked as favourites. This is perfect to use for additional inspiration on for example a favourites page.

Favourites recommendations

How to use

When a visitor select a product as a favourite, send the Add favourite notification. When a visitor removes a favourite, send the Remove favourite notification.

For information about panel parameters and more, see the Recommend based on favourites panel.

2019-01-18

Reports

A new tab, the Reports tab, is introduced in the Business app. The Reports tab display a list of all pages, zones, and panels configured in eSales and their performance statistics within a market. This can be used to see how well a page type or a specific panel performs on a site.

Each page and zone can be expanded to show the individual panels and their paths and statistics. The statistics available are displays, clicks, add-to-carts, purchases, revenue, profit, and sold units.

Screenshot of Apptus eSales Business app Reports tab for Panel reports

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Last update: July 5, 2021
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