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Experience App

The Experience app is where statistics of search phrases per market are presented and synonyms are managed. The search phrase report presents relevant statistics for each search phrase including overall search conversion rate and hit ratio.

Disclaimer

App design and features are subject to change without notice. Screenshots, including simulated data visible, are for illustrative purposes only.

Search phrase report

The search phrase report is a list of all the search phrases Apptus eSales currently has stored in its memory for each market, with a maximum of 100 000 search phrases stored per market. It includes statistics for number of searches, hits, "no hits", purchases, conversion rate, and impacts on units for all search phrases. An overview for overall search conversion rate and search hit ratio is available.

All statistics are shown within a time interval and a market that can be easily changed. Synonyms for a search phrase can be added directly from the search results list, a useful feature when sorting by "no hits". The search phrase report can also be exported and downloaded as a .csv-file.

Screenshot of Apptus eSales Experience app - Search phrase report tab

Synonyms

Synonyms are used to extend searches of a phrase to include similar search phrases. A synonym includes a locale, one search phrase, and one or more synonym phrases that will be used together with the search phrase.

The synonyms tab allows for adding, editing, and removing synonyms for individual locales and also for worldwide synonyms (synonyms used with all locales). Worldwide editing is based on user access set in the Admin app.

Excel-files with synonyms can be imported via the user interface.

Screenshot of Apptus eSales Experience app - Synonyms tab

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This online publication is intellectual property of Apptus Technologies. Its contents can be duplicated in part or whole, provided that a copyright label is visibly located on each copy and the copy is used in conjunction with the product described within this document.

All information found in these documents has been compiled with utmost attention to detail. However, this does not guarantee complete accuracy. Neither Apptus Technologies nor the authors shall be held liable for possible errors or the consequences thereof.

Software and hardware descriptions cited in these documents might be registered trademarks. All trade names are subject to copyright restrictions and may be registered trademarks. Apptus Technologies essentially adheres to the manufacturer’s spelling. Names of products and trademarks appearing in this document, with or without specific notation, are likewise subject to trademark and trade protection laws and may thus fall under copyright restrictions.

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