Exposure strategies is a concept that enables merchandisers to have Apptus eSales Fashion optimise its algorithms for product exposure towards different business goals.
App designs and features are subject to change without notice. Screenshots, including simulated data visible, are for illustrative purposes only.
There are three different exposure strategies available and can be set per market in the Business app.
- Expose higher priced products (Revenue focus)
- Expose high margin products (Profit focus)
- Expose products that sell more (Conversion focus)
Each product in a given context has a momentary popularity value, a strategy score, based on the selected exposure strategy. Each individual product score is continuously re-evaluated based on sales data, and will affect the listing position of the product in every context.
Before selecting an exposure strategy it is recommended to perform a built in A/B test between the strategies. An A/B test will establish the effect of switching exposure strategy on a site.
Metrics for conversions, revenue, and profit can be monitored throughout the test period. Predictions of the impact of a strategy switch are made and visualised. The longer a test is ongoing and the more sessions that are affected, the more exact the predictions will be. The results and predictions will provide a merchandiser with information on how the different strategies affect goal metrics and inform of potential trade-offs.
This form of testing of competing strategies is built into eSales and allows for merchandisers to make an informed decision based on actual performance.
|Range of impact||The range of impact is a value that represents the predicted change per metric in percent for the components affected by exposure strategies when switching from strategy A to B. The expected impact is given as a 95% confidence interval with an upper and lower bound.|
|Total impact||The total impact is a value that represents the predicted change per metric in percent for all components when switching from strategy A to B.|
The key use cases for exposure strategies includes payday optimisation and discount period optimisation. Read more about use cases and best sales practices on the Exposure strategies page on Apptus.com.
This online publication is intellectual property of Apptus Technologies. Its contents can be duplicated in part or whole, provided that a copyright label is visibly located on each copy and the copy is used in conjunction with the product described within this document.
All information found in these documents has been compiled with utmost attention to detail. However, this does not guarantee complete accuracy. Neither Apptus Technologies nor the authors shall be held liable for possible errors or the consequences thereof.
Software and hardware descriptions cited in these documents might be registered trademarks. All trade names are subject to copyright restrictions and may be registered trademarks. Apptus Technologies essentially adheres to the manufacturer’s spelling. Names of products and trademarks appearing in this document, with or without specific notation, are likewise subject to trademark and trade protection laws and may thus fall under copyright restrictions.CLOSE