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Copyright

This online publication is intellectual property of Apptus Technologies. Its contents can be duplicated in part or whole, provided that a copyright label is visibly located on each copy and the copy is used in conjunction with the product described within this document.

All information found in these documents has been compiled with utmost attention to detail. However, this does not guarantee complete accuracy. Neither Apptus Technologies nor the authors shall be held liable for possible errors or the consequences thereof.

Software and hardware descriptions cited in these documents might be registered trademarks. All trade names are subject to copyright restrictions and may be registered trademarks. Apptus Technologies essentially adheres to the manufacturer’s spelling. Names of products and trademarks appearing in this document, with or without specific notation, are likewise subject to trademark and trade protection laws and may thus fall under copyright restrictions.

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JavaScript SEO

JavaScript SEO is in short SEO content that is provided with JavaScript rather than with static or pre-processed HTML. As eSales Fashion content is provided via web components that are made available in a JavaScript library, so is the SEO content.

Crawling and indexing pages

A web crawler is a bot that parses web pages and indexes page content so that it can be found with a search engine. Examples of web crawlers are Googlebot by Google and Bingbot by Microsoft.

The indexing of page content is generally done in two cycles. First an initial crawl to find content that is static or pre-processed. At a later stage the page is yet again crawled to allow rendering of content provided by JavaScript and indexing the rendered content. The different web crawlers approach the crawling, rendering, and indexing stages in a similar, but not identical manners.

Search provider compliance

Each search provider recommends similar steps to mitigate the risk of negative impact when using JavaScript SEO. Apptus eSales Fashion is developed using the JavaScript SEO guides from Google. The recommendations and best practices include how fix and identify issues related to JavaScript web apps, deferring loading of non-critical content, and how to implement dynamic rendering.


Last update: November 29, 2019