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Promotions

Promotions is a method to temporarily increase the strategy score of selected products in a market. It is useful for use cases such as promotions of upcoming external campaigns, stock clearance of specific products, or promoting certain brands or type of products. Promoted products will gain positions in search results, category pages, and other locations where promotions are supported. All promotions are managed in the Business app.

Disclaimer

App design and features are subject to change without notice. Screenshots, including simulated data visible, are for illustrative purposes only.

Screenshot of Apptus eSales Business app Promotions tab

Before a promotion can be created, the Admin app must be fully configured. Access for users to the Promotions tab is set in the Admin app User management tab on a per user basis.

Promotion basics

Each promotion is identified by a name and has start and end time, and is active in one or more markets. The time setting enables a user for example to schedule promotions to start or end at out-of-office hours. The maximum length of a promotion name is 50 characters.

A boost level is set to determine how the selected products will be promoted. Statistics are collected during the promotion and can be measured.

Promoting demoted products

If a product is part of both a promotion and a demotion at the same time, the strategy score from the demotion is used for the product.

It is not recommend to have too many active promotions or demotions at the same time. Too many promotions or demotions will likely result in unintended outcomes and require a lot of manual labour.

Maximum number of promotions and demotions

There is a limit of a total of 100 simultaneously active promotions and demotions in a market. If the limit is reached, other currently active promotions or demotions can be either rescheduled or removed to allow for the creation of a new promotion.

Screenshot of Apptus eSales Business app Promotions tab Add promotion

Markets

A promotion can be active in one or more markets at the same time. The selected products of the promotion are based on the products present in the current market in apps.

Boost level

A promotion can have three different levels: low, medium, or high. The high boost level is recommended in most use cases.

  • Low - During the promotion, the strategy score of each promoted product is adjusted to be higher than ~90% of the products that currently have a higher strategy score.
  • Medium - During the promotion, the strategy score of each promoted product is adjusted to be higher than ~99% of the products that currently have a higher strategy score.
  • High - During the promotion, the strategy score of each promoted product is adjusted to be higher than all products which are not promoted.

Statistics

During a promotion period, aggregated statistics for all promoted products are collected for displays, clicks, sold units, revenue, and profit. Revenue and profit are shown in the currency configured for the current market.

Statistics can be measured to show the impact of the promotion. When activating measurements, 80% of the sessions will show the promotion and 20% will not. The impact is measured by comparing the statistics from sessions with promotions to sessions without promotions. The aggregated statistics of a promotion are based on all sessions, i.e. both sessions with and without promotions. It is recommended to always measure promotions.

Selecting products

Products used in a promotion can be either handpicked or included (or excluded) by rules. For more information, see Product Selection.

Screenshot of Apptus eSales Business app Promotions tab rule based products

Use cases

The key use cases for promotions includes managing stock level and promotions of seasonal wear.

Primary lists and recommendation lists

Primary lists and recommendation lists can utilise promotions. Primary lists fully utilise promotions when using the RELEVANCE sort order. Recommendation lists fully utilise promotions when using the TOP_PRODUCTS algorithm, and partially utilise promotions, i.e. on product backfill, for the other recommendation algorithms.

Best practice

  • Do no use multiple include rules with the same attribute and different values within a rule set, instead use one include rule with one attribute and multiple values.
  • Always measure statistics of a promotion
  • Include a rule to only show products in stock, unless promoting pre-orders or upcoming releases
  • Use rules for inclusion before rules for exclusion in a rule set

Last update: August 10, 2021
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