Promotions is a method to temporarily increase the strategy score of selected products in a market. It is useful for use cases such as promotions of upcoming external campaigns, stock clearance of specific products, or promoting certain brands or type of products. Promoted products will gain positions in search results, category pages, and other locations where promotions are supported. All promotions are managed in the Business app.
App design and features are subject to change without notice. Screenshots, including simulated data visible, are for illustrative purposes only.
Each promotion is identified by a name and has start and end time, and is active in one or more markets. The time setting enables a user for example to schedule promotions to start or end at out-of-office hours. The maximum length of a promotion name is 50 characters.
Promoting demoted products
If a product is part of both a promotion and a demotion at the same time, the strategy score from the demotion is used for the product.
It is not recommend to have too many active promotions or demotions at the same time. Too many promotions or demotions will likely result in unintended outcomes and require a lot of manual labour.
Maximum number of promotions and demotions
There is a limit of a total of 100 simultaneously active promotions and demotions in a market. If the limit is reached, other currently active promotions or demotions can be either rescheduled or removed to allow for the creation of a new promotion.
A promotion can be active in one or more markets at the same time. The selected products of the promotion are based on the products present in the current market in apps.
A promotion can have three different levels: low, medium, or high. The high boost level is recommended in most use cases.
- Low - During the promotion, the strategy score of each promoted product is adjusted to be higher than ~90% of the products that currently have a higher strategy score.
- Medium - During the promotion, the strategy score of each promoted product is adjusted to be higher than ~99% of the products that currently have a higher strategy score.
- High - During the promotion, the strategy score of each promoted product is adjusted to be higher than all products which are not promoted.
During a promotion period, aggregated statistics for all promoted products are collected for displays, clicks, sold units, revenue, and profit. Revenue and profit are shown in the currency configured for the current market.
Statistics can be measured to show the impact of the promotion. When activating measurements, 80% of the sessions will show the promotion and 20% will not. The impact is measured by comparing the statistics from sessions with promotions to sessions without promotions. The aggregated statistics of a promotion are based on all sessions, i.e. both sessions with and without promotions. It is recommended to always measure promotions.
Products used in a promotion can be either handpicked or included (or excluded) by rules. For more information, see Product Selection.
The key use cases for promotions includes managing stock level and promotions of seasonal wear.
Primary lists and recommendation lists¶
Primary lists and recommendation lists can utilise promotions. Primary lists fully utilise promotions when using the
RELEVANCE sort order. Recommendation lists fully utilise promotions when using the
TOP_PRODUCTS algorithm, and partially utilise promotions, i.e. on product backfill, for the other recommendation algorithms.
- Do no use multiple
includerules with the same attribute and different values within a rule set, instead use one
includerule with one attribute and multiple values.
- Always measure statistics of a promotion
- Include a rule to only show products in stock, unless promoting pre-orders or upcoming releases
- Use rules for inclusion before rules for exclusion in a rule set