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The Reports tab inclues two features: the Search phrase report and the Search usage report.


App design and features are subject to change without notice. Screenshots, including simulated data visible, are for illustrative purposes only.

Search phrase

The Search phrase report is a list of all the search phrases Apptus eSales currently has stored in its memory for each market, with a maximum of 100 000 search phrases stored per market. It includes statistics for number of searches, hits, "no hits", purchases, conversion rate, and impacts on units for all search phrases. An overview for overall search conversion rate and search hit ratio is available.

All statistics is shown within a time interval and a market that can be easily changed. Synonyms for a search phrase can be added directly from the search results list, a useful feature when sorting by "no hits".

Screenshot of Apptus eSales Experience app - Search phrase report tab

The Search phrase report can also be exported and downloaded as a .csv-file from the menu in the top right-hand corner. The data selection for the export has a selected time period and can be filtered in the same way as the report. Multiple markets can be selected for the export.

Screenshot of Apptus eSales Experience app - Export Search phrase report

Search usage

The Search usage report includes more detailed statistics for search, general and detailed facet usage, and sort order usage and changes. Requires the use of the origin parameter in Search Page queries.

Screenshot of Apptus eSales Experience app - Export Search usage report

Last update: June 18, 2021

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