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Synonyms are used to extend searches of a phrase to include similar search phrases. A synonym includes a locale, one search phrase, and one or more synonym phrases that will be used together with the search phrase.

The Synonyms tab allows for adding, editing, and removing synonyms for individual locales and also for worldwide synonyms (synonyms used with all locales). Worldwide editing is based on user access set in the Admin app.

The status of a synonym is either active or inactive, and a synonym must be active to be used with the search functions. Setting synonyms as inactive is useful for occasions such as when seasonally used synonyms are out of season. Instead of removing them and re-adding them, they can temporarily be set as inactive instead. Changing the status of a synonym is be done per phrase.

Excel-files with synonyms can be imported from the menu in the top right corner.

Best practice

  • Assign synonyms to words or phrases that have linguistic variations, such as, American and British English, French and Canadian French etc. For example, sneakerstrainers (American English – British English), cellulaire - portable (Canadian French – French for mobile phone).
  • Avoid broader terms or generalisation as synonyms. For example, do not add shorts as synonym of bicycle shorts, or accessories as a synonym of bandana.
  • Avoid adding plural forms as a synonym to a keyword. For example, there is no need to add maxi dresses as a synonym of maxi dress.
  • Avoid adding the same synonym both to its singular and plural forms. For example, there is no need to add long dress as a synonym to both maxi dress and maxi dresses.


App design and features are subject to change without notice. Screenshots, including simulated data visible, are for illustrative purposes only.

Screenshot of Apptus eSales Experience app - Synonyms tab

Last update: August 12, 2021

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