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This section will provide an overview of the capabilities and features of eSales Lifestyle and how they are designed to help retailers with their online sales.

What is eSales Lifestyle

The core of eSales Lifestyle consists of a product ranking engine, based on machine learning and fashion and lifestyle domain knowledge. It caters for search, category listings, recommendations, and navigation - and more is to come. All functionality is ready to be easily accessed through the API. In addition to this, powerful merchandising tools are accessible in an easy to use interface with the eSales Lifestyle Apps.

Features and capabilities

Feature area Description
Search A great search helps visitors find what they actually are after.
Recommendations Keep visitors engaged and increase product exposure with recommendations.
Category listings Automatically optimised category listings with product sorting and faceting.
Product listing relevance Powerful product listings that automatically optimise and balance for sudden trends with strong consistent sellers.
Navigation Providing visitors with tools to assist them with narrowing down their results.
Ancillary features Additional functionality that spans over multiple feature areas and supports the user or brand experience in various ways.
Merchandising Multiple intelligent controls to impact your site including page merchandising, promotions, and demotions.
Performance Performance is, and has always been, very close to our heart at Apptus. We make sure that your site is stable and swift even during the harshest conditions.
Image and Data Analysis Automatically enriched data, structurally necessary support and more for a top-of-the-line fashion or lifestyle site.


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Last update: June 18, 2021

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