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Recommendations

Apptus eSales Lifestyle supports a number of different recommendation types to use in different contexts in order to encourage a more natural shopping behaviour and enable browsing by associations for visitors. For example, on product pages there are often areas that show different recommendations related to the product in question, and on a shopping cart page there may be recommendations of products related to the ones that currently sit in the visitor's cart.

Using deep product data understanding and behavioural data, eSales Lifestyle can capture the visitor intent and show relevant products for each recommendation type on different page types.

Recommendation types

Each of the recommendation types have their intended usage area, but can still be combined in any way possible, such as one Alternatives recommendation and one Upsell recommendation on a product page. To ensure an efficient use of retail space, deduplication of products is taken care of automatically.

Alternatives

The Alternatives recommendation present products that the visitor might consider to buy in place of the product they are currently viewing. This recommendation type is commonly used on a product page. The Alternatives recommendation tries to find relevant products that are of the same, or a similar, product type as the product currently viewed by the visitor.

Style with

The Style with recommendation present products that style wise will go well together with the product that the visitor is currently viewing. This recommendation type is commonly used on a product page. The products shown in a Style with recommendation have been manually curated by a merchandiser.

Upsell

The Upsell recommendation present products that are likely to be bought, or otherwise considered, by other visitors within a similar context based on both behavioural data as well as deep data understanding. This recommendation type is commonly used on a product page.

Cart

The cart page is a good place to show recommendations of products that are easy to add to the current shopping cart. The Cart recommendation tries to find other related products that are likely to be bought based on the content of the cart.

Personalised

For generic pages where there is no direct connection to specific products, a visitor's behavioural data is used to provide personalised recommendations. The Personalised recommendation tries to find products that are related to the products that the visitor has already viewed or otherwise interacted with, as they are considered to be the most likely products to be bought.

Favourites

Everyone has their own personal favourites, and most retailers allow visitors to select and view them later. Apptus eSales Lifestyle supports recommendations based on these favourites, allowing additional inspiration when visitors browse their favourites page.


Last update: December 1, 2020
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