The Apptus eSales Web API makes it easy to integrate eSales into a site by enabling client side integration. It consists of two main components:

The Web API also includes methods for GDPR Data Management for Apptus eSales data.

Web API availability

The Apptus eSales Web API is only available for Apptus Cloud customers.

Getting started

Supported browsers

The Web API is built to support major browsers such as Mozilla Firefox, Google Chrome, Safari, and Microsoft Internet Explorer (10 and newer).


Apptus Cloud environment configuration is a part of the customer on-boarding process. This configuration is performed by Apptus, but for it to be completed some information regarding origin host settings and selected client side payment strategy are needed from the customer.

With this provided to Apptus the initial set-up for the Web API will be performed, and the following information is returned to the customer.

  • A private key - used for visitor sign in and dynamic pages
  • Cluster id - used when requesting data from the Apptus Cloud
  • Cluster credentials - used when importing data to eSales
  • Apptus eSales Apps and Manager access rights

If an alternative API base URL is to be used, this will be provided by Apptus.

When the cloud configuration is completed, customers can contact Apptus Support if there are any questions about the current security settings used for their eSales cluster, or if the security settings must be changed.

Origin host

The origin host is part of the security settings for a cluster. It specifies what domain Ajax requests to the cluster is allowed to originate from.

The following information is needed from the customer to configure the origin host.

  • Protocols (HTTP/HTTPS)
  • Domains (subdomains)
  • Ports (80, 443)

Client side payments

Client side payment strategy is part of the security settings for a cluster. There are three different strategies for handling payment notifications with the eSales Web API.

  • Do not allow payment notifications - This strategy should be used when payment notifications are always sent server side. Recommended for production clusters.
  • Allow limited payments - Ignore suspicious payments e.g. payment notification that seem to be machine generated.
  • Allow all payment notifications - Most useful at an early stage of the integration.

JavaScript library

The JavaScript library exposes methods to fetch panels and notify events as clicks, adding to carts, etc. It communicates via Ajax requests with an eSales Web API Service on the Apptus Cloud.

For more details of the JavaScript library, see the JavaScript library documentation pages.


The RESTful API handles the communication with the Apptus eSales Cluster. Load balancing and failover are both handled automatically.

For more details of the RESTful API, see the RESTful API documentation pages.

Sessions and notifications

Sessions and notifications are used to keep track of information about visitor interaction that is sent to eSales via the Web API. This information is used to enable personalisation and to improve recommendations and more.

For more details about Notifications, see the Sessions and Notifications page.

Recommendations and best practice

  • Always instantiate an esales object as a variable with a Web API id and market.
  • Never cache individual items in a result as this may result in personalisation issues. If caching is to be used, an entire query should be cached, not just parts of a result.
  • When notifying payments, the recommended notification method to use is Payment Notification with Cost.